PROGRO
When companies think about analytics, they often picture long, complex projects that take months before producing anything useful.
But most of the impact comes much faster — if you know what to prioritise.
A structured 6-week analytics sprint can take you from 'data chaos' to clear tracking, usable dashboards, and reliable insights your team can act on. Here’s what that sprint looks like in practice.
Week 1–2: Audit & Fix Your Tracking
- Review your current tracking plan (or create one if it doesn’t exist).
- Spot broken, duplicate, or missing events.
- Standardise event names and properties.
- Deliverables: a clean tracking plan and first fixes in production.
If the tracking is wrong, everything else is wasted effort.
Week 3–4: Build Funnels, Retention, and Churn Metrics
- Define what 'conversion' actually means for your business.
- Set up funnels for sign-up, checkout, or feature adoption.
- Track cohorts for retention and churn (critical for SaaS, fintech, and subscriptions).
- Deliverables: a working funnel dashboard + cohort reporting.
Now you’re answering questions like 'Where are we losing customers?' and 'Which features keep people coming back?'
Week 5–6: Dashboards & Insights That Stick
- Build simple, role-specific dashboards (Growth, Product, Finance).
- Automate recurring reports (no more manual Excel every month).
- Share first insights with leadership (backed by clean data).
- Deliverables: dashboards people actually open and trust.
Instead of debating numbers, your team debates what to do about them.
Key Outcomes After 6 Weeks:• A reliable tracking foundation.• Funnels, retention, and churn clearly measured.• Dashboards that replace messy spreadsheets.• Confidence in the numbers going into your next board meeting.
Analytics doesn’t have to be a never-ending project. With the right focus, you can unlock meaningful insights in just 6 weeks. 📩 Want to see what your 6-week sprint could look like? Book a discovery call and let’s map it out.
