PROGRO
Teams often assume that once events are firing, they’re 'doing analytics.' But in reality, bad tracking silently destroys trust, wastes ad spend, and leads to product decisions built on sand.
The cost isn’t just technical debt. It’s money wasted, opportunities missed, and months lost. Let’s break down the hidden impact of bad tracking and how to prevent it from creeping into your business.
Wasted Marketing Spend
- If your conversion events are tagged incorrectly, your attribution will be wrong. That means:
- You double down on channels that don’t actually work.
- You cut budget from campaigns that are performing but underreported.
- 👉 A £50k monthly ad spend with even 10% misattribution = £5k wasted every month.
Product Teams Flying Blind
- If 'sign-up' means one thing in GA4 and another in Mixpanel, your product team is optimising against the wrong funnel.
- The result: features launched for the wrong reasons, and frustration when data doesn’t match lived reality.
Broken Strategy and Growth Conversations
- Nothing undermines confidence faster than this:
- The CFO presents one set of numbers.
- The CMO presents another.
- The dashboards don’t line up.
- Instead of discussing growth, the meeting becomes an argument about 'which numbers are right.'
The Compounding Cost of Delay
- Every week you operate with bad tracking, the harder it gets to fix. Events pile up. Schemas drift further. Analysts spend more time firefighting than generating insights.
- It’s like letting leaks in your plumbing go unchecked — by the time you notice the water damage, it’s far more expensive to fix.
Bad tracking doesn’t just break reports — it breaks trust, wastes budget, and slows growth. Preventing it is far cheaper than fixing it.
Want a tracking audit before your next campaign or board meeting? Let’s talk.
