Your Fractional
Analytics Team

We specialize in event tracking, client-side analytics, and funnel optimization—so your teams can focus on growth, not debugging data.

Analytics Visual
Event Tracking & Product Analytics
Event Tracking & Product Analytics Logo 1Event Tracking & Product Analytics Logo 2Event Tracking & Product Analytics Logo 3Event Tracking & Product Analytics Logo 4
Data Warehousing & ETL
Data Warehousing & ETL Logo 1Data Warehousing & ETL Logo 2Data Warehousing & ETL Logo 3
Business Intelligence & Reporting
Business Intelligence & Reporting Logo 1
Experimentation & Feature Flagging
Experimentation & Feature Flagging Logo 1
Event Tracking & Product Analytics
Event Tracking & Product Analytics Logo 1Event Tracking & Product Analytics Logo 2Event Tracking & Product Analytics Logo 3Event Tracking & Product Analytics Logo 4
Data Warehousing & ETL
Data Warehousing & ETL Logo 1Data Warehousing & ETL Logo 2Data Warehousing & ETL Logo 3
Business Intelligence & Reporting
Business Intelligence & Reporting Logo 1
Experimentation & Feature Flagging
Experimentation & Feature Flagging Logo 1

From Data to Decisions

We work with growing companies that have data but need better tracking, reporting, and insights — without the complexity of building an in-house analytics team.

Logo

SaaS & Tech Scale-Ups

  • Track feature adoption & retention
  • Improve onboarding & churn prediction
  • Enable A/B testing & experiment tracking
Logo

Marketplaces & D2C Brands

  • Optimize checkout & cart abandonment tracking
  • Build customer segmentation & personalization models
  • Connect ads, email, and revenue data
Logo

Subscription Businesses

  • Unify sales, CRM, and product usage data
  • Identify high-value accounts & churn risks
  • Automate lead scoring & pipeline analytics
Logo

Consumer Fintech

  • Track user journeys & transactional behavior
  • Improve fraud detection & risk scoring
  • Optimize conversion & engagement funnels

Embedded experts for smarter analytics

We integrate seamlessly into your team, providing on-demand analytics expertise without the overhead of hiring full-time specialists.

Invest in Strong Data Pipelines

Better pipelines mean better insights. We build and maintain seamless, accurate, and scalable data flows—so you can make confident decisions.

Pipeline

Invest in Strong Data Pipelines

Better pipelines mean better insights. We build and maintain seamless, accurate, and scalable data flows—so you can make confident decisions.

Two Ways to
Work With Us

Every business has unique data needs. Whether you need an extra pair of hands in the trenches or a one-time deep dive to get things in order, we’ve got you covered.

The Resourcing Model - Straightforward!

  • Fractional analytics experts, embedded into your team
  • Flexible monthly hours—use us when you need us
  • Tracking, reporting, dashboards, analytics and data engineering—all covered
  • Works seamlessly alongside your product, marketing & data teams
1.The Extra Pair of Hands

The Scope-Based Model

  • Fixed-scope projects—tracking setup, dashboard builds, attribution models
  • Hands-on execution + documentation & team handover
  • One-time setup with the option for ongoing support
2.The Deep Dive

Choose a plan that
works for you

From ongoing analytics support to one-time deep dives, we offer flexible plans to fit your business goals and data maturity.

Contract Type

Day Rate

(On-Demand Support)


  • Pre-purchase 30 days, usable over 6 months
  • Get on-demand support
  • No fixed scope—use your days as needed
  • 30-day minimum commitment
  • Ideal for ad-hoc requests, troubleshooting, and flexible project work
Contract Type

Monthly Retainer

(Ongoing Expertise)


  • 6-month contracts with fixed monthly hours
  • Pre-agreed scope, role and skills
  • Ideal for companies scaling their analytics but not ready to hire full-time
Contract Type

Special Projects

(Deep Dive Model)


  • Fixed-scope analytics project
  • Lump sum pricing & milestone-based payments
  • Ideal for event tracking setup, dashboard builds & deep insights work

Not sure which plan fits your business? Let’s discuss your data needs and recommend the best approach.

Audit, Troubleshoot & Optimize Your
Integrations

Integrations between analytics, marketing, and product tools often come with hidden gaps, missing data, and syncing issues that impact decision-making.

Audit illustration

What Our
Clients Say

See how we’ve helped teams like yours unlock the power of analytics.

Emily Carter

Emily Carter

Head of Product, SaaS Platform

ProGro helped us clean up years of messy tracking. Our product metrics are finally consistent, and we can make roadmap decisions with confidence.

Rohan Mehta

Rohan Mehta

Growth Lead, B2B SaaS

The fractional model worked perfectly for us. They fixed our funnel tracking and set up dashboards that our leadership team actually uses.

James O’Connor

James O’Connor

Marketing Director, UK Marketplace

Their team untangled our marketing attribution. For the first time, we can see exactly which channels drive conversions, without the usual discrepancies.

Priya Nair

Priya Nair

Head of E-Commerce, D2C Beauty Brand

We didn’t have the resources for a full data team. ProGro gave us the expertise we needed to track checkout flows and improve our campaign reporting.

Oliver Hughes

Oliver Hughes

CFO, Subscription Box Service

They automated revenue and churn dashboards that used to take us days to pull together. Now, our finance reviews are data-led and far less manual.

Neha Sharma

Neha Sharma

Customer Success Lead, Online Learning Platform

Their retention analysis helped us see exactly where learners were dropping off. The insights fed directly into our engagement strategy.

Samir Patel

Samir Patel

Product Manager, Fintech App

ProGro built a clear feature usage framework that we now use to prioritise product decisions. The clarity has been a game-changer for our team.

Laura Bennett

Laura Bennett

Head of Operations, Digital Banking Startup

We always suspected data gaps in our onboarding flow. Their audit not only found the issues but also gave us the fixes to track it properly.

Arjun Malhotra

Arjun Malhotra

Growth Marketing Manager, Subscription Fitness Brand

They gave us a clean, connected view across web, app, and CRM. It’s transformed the way we plan campaigns and measure impact.

Sophie Williams

Sophie Williams

COO, B2B SaaS & Services Hybrid

Their fractional analysts worked as if they were part of our own team. Fast, reliable, and always focused on getting us actionable insights.

Frequently Asked Questions

Everything you need to know.

How do I know which plan is right for me?

If you need ongoing analytics support, go for our Monthly Retainer. If you need a quick fix or occasional help, our On-Demand (Day Rate) model is ideal. If you need a focused, high-impact project, choose our Deep Dive engagement. 📅 Still unsure? [Book a Free Consultation](/consultation) and we’ll help you decide.

Can we customize a Monthly Retainer plan?

Absolutely! Our retainers are tailored to your needs, with fixed monthly hours and a clear scope based on your business priorities.

What does a Deep Dive project include?

It depends on your needs! It could be event tracking setup, dashboard builds, data cleanup, or advanced analytics work. We’ll define the scope together before kicking off.

Do you offer training or team handover?

Yes! For project-based work, we provide documentation and walkthroughs so your team can manage analytics confidently after we deliver.

What analytics tools do you work with?

We support Mixpanel, Heap, Amplitude, Segment, Looker, Power BI, Google Analytics 4, Optimizely, LaunchDarkly, and more.

What industries do you specialize in?

We primarily work with SaaS, E-commerce, Fintech, B2B, and Digital Marketplaces, but we’re happy to discuss your specific needs.

Stay Inspired with
Our Latest Insights

Expert perspectives, hands-on solutions, and best practices for building reliable analytics, optimizing tracking, and making data work for your business.

7 Hidden Failures in Analytics (and How to Catch Them Early)
Mar 15, 20225 min read

7 Hidden Failures in Analytics (and How to Catch Them Early)

Why Your Funnel Numbers Don’t Match Across Tools (And How to Fix It)
Apr 8, 20225 min read

Why Your Funnel Numbers Don’t Match Across Tools (And How to Fix It)

Do You Really Need a Full-Time Data Hire? The Case for Fractional Analytics
Feb 28, 20225 min read

Do You Really Need a Full-Time Data Hire? The Case for Fractional Analytics

Fractional Analytics,
On-Demand

Helping teams build and maintain reliable tracking, dashboards, and insights—without hiring full-time staff.

Analytics Visual
Analytics Visual